Vermeer Trommel Campaign

A trommel screen is a machine that separates material by size. It is used to recycle and reduce waste on jobsites. The concept I pitched for this campaign was originally a play on words featuring a man smiling in relief at his Vermeer Recycling and Forestry Specialist with a handful of clean soil. The segment ultimately decided to go for a serious tone, but the overall look remained the same. Budget was limited, so I used existing shots for the background and directed a small shoot in house to capture the customer and product specialist. I designed all the materials for this campaign as directed by the marketing specialist, including a microsite.