After speaking with my client at Sacred Roots Counseling I understood that approachability and individuality were key for this brand. A lot of our conversations centered around her specific treatment style and the importance of the hands-on work her patients do along their healing journeys. This inspired me to give the brand a handmade feel. I chose to incorporate texture and muted colors. For the logotype I paired a customised script typeface with a modern sans serif typeface to communicate both softness and professionalism. I also created a website for the business that is consistent with the brand tone in its photography selections and written copy.