Dog Days Pie Stand is a small business operating out of an in-home kitchen. The direction from the client was to create a logo that evoked the friendly and familiar feel of fresh homemade pies and hot summer days without utilizing any sort of “farmhouse” or “Americana” imagery. (An added challenge was to communicate Dog Days is, in fact, for humans and not a dog bakery.) The result is a cheery mark with soft edges and a vintage typeface. The mark can easily be replicated with a stamp, making at-home packaging simple.